From the concierge desk.
Guides, letters, opinion and research on taste, travel and how brands are discovered in the AI era. New work is published here as it leaves the studio.
Guides
Opinionated guides to where, and how, to go, for when the obvious answer isn't the right one.

Mongolia before everyone calls it untouched
Mongolia is having a moment. Which is usually how places stop having one.
By the studio
Sardinia after the white-linen invasion
The island existed before the beach club discovered serif typography.
By the studio
The anti-Mediterranean summer
Where to go when Southern Europe is too hot and everyone is still pretending Positano is relaxing.
By the studio
The long-haul weekend
For people with poor boundaries and excellent luggage.
By the studioLetters to Nuno
Dear Abby, but for hotels with identity crises and guests with impossible standards.
Dear Nuno: I need three days where nobody tries to improve me.
Please help before someone books me another sound bath.
Dear Nuno: my daughters hate everything. We are going to Rome.
Please arrange one afternoon without an eye roll.
Dear Nuno: please ask them to stop calling everything hidden, there are forty people outside.
Paris after discovery.
Dear Nuno: I want to fall in love with my husband again, but don't make it romantic.
Just don't.
Opinion
Arguments we're willing to sign, on taste, travel and how places are chosen.

The return of trains
Not nostalgia. The traveller is simply tired of arriving too quickly.
By Nuno
Our guest: the discerning traveler
On the guest who knows exactly what they want, which is rarely what they asked for.
By Nuno
Not every trip requires a life event
In 2026 "made it through March" is a perfectly respectable reason to leave town.
By Nuno
Why everyone is looking for hidden gems
The quiet arithmetic of wanting a place that no one else has found yet.
By Nuno
